Heroes and Villains was already brewing incredible beer, but it needed a sharper strategy to break through a crowded market and scale sustainably. With a strong product but fragmented branding and limited digital presence, the challenge was to refine its identity, expand its reach, and drive long-term growth.

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Ever Brands stepped in with a strategic capital raise, taking an equity stake to fuel expansion and revitalise the brand. A bold new label rebrand by Luc Boprey brought the brewery’s rebellious spirit to life, while a refined go-to-market strategy sharpened its competitive edge. We optimised distribution channels, expanded retail and venue partnerships, and implemented a data-driven sales approach to maximise market penetration.

 

With a stronger digital presence and targeted marketing, Heroes and Villains has achieved consistent year-over-year growth, standing out in a market where many craft breweries have struggled. Now, it's not just a brand—it’s a movement, continuing to expand in a crowded industry.